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Data Mining
As businesses rely more and more on computers and database to operate, the amount of data accumlated has offered hidden opportunities to businesses willing to invest in applications designed to dig out patterns from the data to help improve the business value proposition. Data mining is smart business since you already have the data and you can reap huge rewards from identifying patterns and relationships that would be otherwise hidden without data mining.
There are a variety of data mining applications on the market today. They include small, stand alone applications to sophisticated multi server packages designed to handle millions of rows of data. Data mining is a type of database application that looks for hidden patterns in large groups of data.
Data mining can help solve practical business problems. Data mining is powerful and intelligent application that transforms data into relevant, usable knowledge. Too often, data from business operations simply accumulates and gets archived. Hidden in these huge data stores are potentially very valuable bits of information that only data mining applications can help illuminate.