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Affiliate Programs
Affiliate programs can be home-grown by the Web advertiser or run through a third party vendor that manages affiliate relationships for a variety of affiliate programs. Affiliate programs have grown in popularlity over the years because they effectively match supply with demand and compensate web publishers to send high volume quality traffic to web advertisers.
Web publishers have traffic but don't always have a way of making money from their traffic. Affiliate programs were invented to help Web advertisers get more quality web traffic and Web publishers earn money for their good traffic. Affiliate programs exist for practically every industry and category.
Anybody with a web site, large newsletter customer base, large blog audience or anybody with web marketing talent can join one or more affiliate programs to earn extra income. Affiliate programs are structured to enable web based merchants to attract affiliates who can help deliver potential customers in return for some type of compensation either per lead, percent of sale or some combination. Some web merchants run their own affiliate programs while others use third party services provided by intermediaries to track traffic or sales that are referred from affiliates. Web advertisers are always looking for quality web traffic.