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Direct Marketing
If you think direct marketing may benefit your firm, you'll find plenty of direct marketing resources online to help with any project.
The direct marketing expert can develop precise information about consumer preferences and advertising messages and mediums through the course of a direct mail campaign. Direct Marketing firms save time, reduce costs, and improve results by providing list management, campaign management, response tracking and analysis. Direct marketing campaigns are highly targeted, often down to the individual recpient, using a combination of phone, mail and email and typically have some kind of actionable component included in the message so the response can be measured by the direct marketer. Direct Marketing is a highly efficient method of product and service promotion because the results can be measured across the vareity of distribution methods.
Any advertising medium that can be used to deliver a communication directly to a customer can be employed in direct marketing. Direct marketers often refer to such media as "addressable" to distinguish them from "mass" media, such as television, radio, and print. Direct Marketing is marketing via a promotion delivered directly to the individual prospective customer. Often, coupon marketing is used as a form of direct marketing. When the coupon is exchanged by the consumer, the direct marketer can track that coupon back to the campaign that delivered it to the consumer.