Lopup.com does not collect, store, use or disclose personally identifying information except in very specific instances, such as, for example, when or if you provide your email address to receive specialized services. Whenever we collect such information, you will have a choice regarding whether to provide it, how it will be used, and to whom it will be disclosed. The instances in which Lopup.com does collect and use information are specifically described below. Lopup.com engages in consistent information practices and uses its best efforts to make clear disclosures regarding those practices. This Privacy Policy is apart of that effort. By accepting the User Agreement, using the Lopup.com service or shopping at participating merchants, or otherwise interacting with Lopup.com, you are consenting to the Lopup.com practices, including the use and disclosure of any personally identifiable information you have shared with us, as described in this Privacy Policy.

We receive and store certain types of information whenever you interact with us. For example, like many Web sites, we use "cookies" and "clear gifs" to obtain certain types of information when your Web browser accesses Lopup.com and our participating merchants' sites. You are always free to decline our cookies if your browser permits although in that case you may not be able to use certain features on our Web site. We work with third parties, including advertising companies and website analysis firms, who use cookies and clear gifs to collect non-personally identifiable information when you visit our Web site and other sites. This information may be used to provide you with better shopping or savings opportunities through advertisements on this and other Web sites that you visit, or to conduct market research and website analysis.

Google, as a third party vendor, uses cookies to serve ads on our site. Google's use of the DART cookie enables it to serve ads to our users based on their visit to your sites and other sites on the Internet. Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.

We use third-party advertising companies to serve ads when you visit our website. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you.